AAMN Application

Strategic Marketing

The VUSN registrar's staff and faculty engage in an ongoing multi-faceted strategic plan of action to positively recruit men into nursing over time. We specifically target recruitment of males and evaluate our recruitment efforts and outcomes.

Our successful marketing requires a coordinated effort among students, faculty, and VUSN leadership. We are aware of the expansion of health care positions in nursing as well as the need for nurses to care for aging populations and populations who lack access to adequate health care. The following marketing visibilities attest to our deliberate approach to create and deliver marketing strategies that help bring men into nursing as part of the solution to complex and long-term health care problems.

Recently, as part of its ongoing campaign to reach to potential male applicants, VUSN ran an admissions ad in the June 22 USA Today special supplement, Empowering Men in Nursing. The 1/4 page color ad appeared in the New York, LA, DC, Baltimore, Pittsburgh, Houston and Chicago editions of the nation's largest newspaper. It also was distributed to the membership of the American Association of Critical Care Nurses and at AACCN and AAN conferences. The reach of the ad is approximately 1 million readers. 

VUSN has produced promotional videos that have appeared at the Nashville International Airport featuring current FNP student and former football player Tristan Strong.  

VUSN also produced a commercial that was shown during the National Teaching Institute (NTI) meeitng May 2018 in Boston.

VUSN Regional Promotional Print Advertisements

VUSN actively advertises in these regional and specialty publications: Alabama Nurse, Florida Nurse, Georgia Board of Nursing, Indiana Nurse, Kentucky Convention Yearbook, Kentucky Nurse, Minority Nurse, National Black Nurses Association (NBNA), NSNA/IMPRINT, Oklahoma Nurse, South Carolina Nursing, Tennessee Nurse, Tennessee Nursing Extra, Texas Nursing, Texas Nursing Voice and Virginia Nurse amongst others. 

Personal Marketing

In addition to marketing materials, male faculty members are frequently matched and participate in face-to-face or telephone interviews with applicants. Male students and faculty have a presence at recruitment events such as Open House and at recruitment booths at professional conferences (e.g., Tennessee Nurses Association, Sigma Theta Tau, American Association of Critical Care Nurses). Male faculty and students do presentations at community events. The male faculty regularly contributes to community outreach. For example, Christian Ketel, DNP, RN, has talked to several classes of 4th graders about nursing. Activities such as this this plant an early seed that men can be nurses!

VUSN offers specialty and degree programs that men are often attracted to. Examples of VUSN specialties and programs that men frequently enter include Adult Gerontology- Acute Care Nurse Practitioner, Emergency Nurse Practitioner, Family Nurse Practitioner and Psychiatric Mental Health Nurse Practitioner, and Doctor of Nursing Practice and PhD in Nursing Science programs. VUSN NCLEX-RN and certification pass rates are advertised on the nursing website.

Letter Campaign

To complete the loop of successful marketing and recruitment, each male student who is successfully recruited and enrolled at VUSN receives the following email letter. 

Welcome to Vanderbilt University School of Nursing (VUSN).

Members of the VUSN chapter of the American Assembly Men in Nursing extend you an extra welcome and congratulations! The number of men in nursing is steadily growing and we are pleased you made a commitment to join us at VUSN. We know you will find the academic challenges and goals of the VUSN program to be exciting. The rewards of interacting with people and helping others are also some of the most outstanding experiences you will have here with us. We believe you have made a wise career choice.

In addition, we invite you to join the VUSN chapter of the American Assembly of Men in Nursing (AAMN). Our group supports men in nursing, encourages men to become nurses, and advocates for the special health needs of men. The AAMN was founded by Luther Christman, PhD, RN, who was the first male dean of a nursing school in the United States. That school happened to be VUSN in 1967.

To join AAMN go to: http://www.aamn.org/membership. Once you have joined the national organization, you are automatically a member of the Vanderbilt chapter.

We look forward to meeting you during fall orientation at a special event for male students and faculty. In the meantime, if you have any questions about our AAMN chapter, school, or just want to say “hey,” let us hear from you. Thanks for joining us at VUSN. Again, we believe you have made a smart choice.

With much respect,

Chance Allen, MSW, MSN, APN, LMSW, PMHNP (AAMN faculty advisor) robert.c.allen@vanderbilt.edu and Tom Christenbery, PhD, RN, CNE tom.christenbery@vanderbilt.edu

VUSN AAMN Webpage

The VUSN AAMN webpage has been immensely successful. From January 2016 to April 2018 the average per view time is almost four minutes per visit, which is about twice as long as other pages on the VUSN site.